Send us a text

Get the vidIQ plugin for FREE: https://vidiq.ink/boostplugin

Want a 1 on 1 coach? https://vidiq.ink/theboost1on1

Join our Discord! https://www.vidiq.com/discord

Watch the video version of this episode: https://youtu.be/yCh-mgr-i0I

Have you ever nodded along when someone mentioned "B-roll" or "CTR," secretly hoping nobody would discover you had no idea what they meant? You're not alone. The world of YouTube creation comes with its own language—a special vocabulary that can feel like an exclusive club for those in the know.

In this comprehensive guide, Travis and Jen break down the essential YouTube terminology that every creator needs to understand, from basic filming concepts to advanced analytics metrics. They start with the fundamentals: A-roll (your main footage), B-roll (supplementary visual elements), jump cuts (editing without transitions), and cold opens (starting videos in the middle of action). With each term, they provide clear examples and practical applications that demystify these industry standards.

The episode takes a deep dive into the metrics that matter most for channel growth. Learn the crucial differences between retention rate, average view duration, and total watch time—three similar but distinct measurements that reveal how viewers engage with your content. They clarify the often-confused RPM versus CPM distinction, explaining why one metric matters far more to your bottom line than the other. Travis and Jen even tackle the nebulous concept of "the algorithm," breaking down what creators actually need to understand about YouTube's recommendation system.

Most valuable is their crystal-clear explanation of content strategy terminology. Discover what content buckets are and how to implement them, understand the critical importance of packaging (your title and thumbnail combination), and learn why knowing the difference between a copyright claim and a copyright strike could save your entire channel. This episode serves as both a beginner's introduction and a valuable refresher for experienced creators who may have been too embarrassed to ask about terms they've heard for years.

Ready to speak the language of successful YouTubers? Listen now, and never fake your way through a creator conversation again. What YouTube term has confused you the most? Let us know in the comments!

Send us a text

Get the vidIQ plugin for FREE: https://vidiq.ink/boostpluginWant a 1 on 1 coach? https://vidiq.ink/theboost1on1Join our Discord! https://www.vidiq.com/discord

Watch the video version here:  https://youtu.be/rEHLufg0jic

Diving into the often-misunderstood world of YouTube analytics, we unpack what "regular viewers" actually means and why seeing them choose not to watch certain videos might be part of your strategic plan rather than a problem. That notification telling you "more regular viewers aren't watching" could actually signal you're successfully reaching new audiences—exactly what some content is designed to do.

One listener's experience perfectly illustrates how seemingly small details can dramatically impact performance. After adding descriptions to dormant YouTube shorts, they immediately saw growth spike. This powerful reminder about metadata's importance reveals how YouTube's algorithm sometimes needs our help to understand what our content is truly about, especially when it lacks sufficient viewing data to make those determinations itself.

We tackle the eternal question many creators face: start a new channel or pivot an existing one? For one listener managing three channels between 700-4,000 subscribers, the conventional advice to "focus on one niche" might not apply. Sometimes the happiest path isn't the most strategic one, and maintaining multiple creative outlets can prevent burnout even if it doesn't maximize growth. The same principle applies to balancing shorts and long-form content—recognizing they serve different viewer intentions rather than expecting one audience to seamlessly convert to another.

The heart of successful YouTube strategy might be embracing what veteran creator Mark shared: "Only a handful of subscribers watch your channel anyway... the only failure is giving up too soon." Most channels see 80% of their growth from just 20% of their videos, with these "outlier" hits serving as stepping stones that gradually raise your baseline performance. Success isn't about making every video perform exceptionally but understanding how the ecosystem works together to create sustainable, long-term growth.

What YouTube strategy questions are you wrestling with? Send us your thoughts at theboost@vidiq.com and join our community of creators learning and growing together!

Send us a text

Get the vidIQ plugin for FREE: https://vidiq.ink/boostplugin
Want a 1 on 1 coach? https://vidiq.ink/theboost1on1
Join our Discord! https://www.vidiq.com/discord

Looking for a job?  Email Hafu hafu@greenlightgroup.co

Watch the video version here: https://youtu.be/8XMqY_vXyy4

Hafu Go shares his eight-year journey from making lip-sync videos as a kid to becoming a successful YouTube creator with videos that garner millions of views. His unique perspective on the step-ladder nature of YouTube growth provides valuable insight for creators at all levels.

• Began YouTube career making videos in his mom's house, spending 50+ hours editing videos that initially received just 200 views
• Committed to pushing through for at least one year, which helped him overcome the temptation to quit when growth was slow
• Documented his experience studying at "the Harvard of China" (Tsinghua University) which helped transition his content
• Describes pivoting from college vlogs to Shaolin monk training as a "life crisis moment" that ultimately doubled his subscribers
• Emphasizes the importance of "wedging" when transitioning content types rather than making abrupt changes
• Embraced YouTube Shorts early, with his first dedicated Short reaching 50 million views in a week
• Creates thumbnails and titles before filming videos, with multiple versions tested for performance
• Focuses heavily on pre-production planning to make editing more efficient
• Believes your "rate of progress is going to be equal to your rate of learning"
• Hiring editors and ideation people to support his growing channel

Send us a text

Get the vidIQ plugin for FREE: https://vidiq.ink/boostplugin
Want a 1 on 1 coach? https://vidiq.ink/theboost1on1
Join our Discord! https://www.vidiq.com/discord

Watch the video version here: https://youtu.be/8XMqY_vXyy4

Matt Koval shares his unique journey from early YouTube creator to becoming YouTube's first Creator Liaison, offering rare insights into the platform's evolution and internal decision-making processes. He reveals how his $47 creator course caught YouTube's attention and led to a decade-long career developing creator education programs including the original YouTube Playbook.

• Started as a comedy creator in 2008 alongside early YouTube stars like Hank Green and Shane Dawson
• Hired by YouTube in 2012 after creating what may have been the first-ever YouTube strategy course
• Helped develop fundamental creator resources including the original YouTube Playbook
• Eventually became YouTube's official Creator Liaison after years of unofficially humanizing platform announcements
• Left YouTube after 10 years to start Creator Dynamics, working with companies to improve their YouTube presence
• Confirms some channels truly are "dead" and beyond revival despite what YouTube's internal teams claim
• Believes growing on YouTube is significantly harder now due to increased competition and quality requirements
• Recommends creators focus on selling products/services rather than just chasing views for long-term sustainability

If you're interested in learning more about Matt Koval and Creator Dynamics, check out the links in our show notes.

Send us a text

Get the vidIQ plugin for FREE: https://vidiq.ink/boostplugin
Want a 1 on 1 coach? https://vidiq.ink/theboost1on1
Join our Discord! https://www.vidiq.com/discord

Watch the video version here: https://youtu.be/8XMqY_vXyy4

We debunk the myth that YouTube intentionally gatekeeps content and explore what true success means for different creators at various stages.

• YouTube has no business incentive to suppress creators' content after allowing free uploads
• Initial video performance followed by sudden drops is normal algorithm testing, not punishment
• Success metrics should be personalized to your specific channel goals beyond just views
• Small channels (under 1,000 subscribers) shouldn't obsess over analytics with limited sample sizes 
• Measuring improvements in creative skills is valuable progress for newer creators
• Comparing yourself to established creators often overlooks their years of behind-the-scenes work
• The unpredictable nature of YouTube is part of what makes it challenging and rewarding
• Building a supportive community of fellow creators provides relevant feedback for improvement
• Avoid tying your self-worth to video performance metrics you cannot directly control

If you're struggling with defining success for your channel, email us at theboostvidi@com or join our Discord community at vidiq.com/discord where you can connect with other creators on similar journeys.

Send us a text

Get the vidIQ plugin for FREE: https://vidiq.ink/boostplugin
Want a 1 on 1 coach? https://vidiq.ink/theboost1on1
Join our Discord! https://www.vidiq.com/discord

Watch the video version here: https://youtu.be/8XMqY_vXyy4

Every creator faces those moments where momentum stalls, inspiration fades, and we question our place in the vast YouTube landscape. In this heartfelt discussion, Travis and Rob tackle the psychological side of content creation that often goes unmentioned beneath the surface-level metrics and strategies.

When a viewer asks about niching down their history animation channel, the conversation reveals something deeper than just topic selection—it highlights the delicate balance between creative passion and audience-building. Rob shares a personal insight: "I will consume anything about World War II, but have far less interest in the French Revolution." This simple preference demonstrates why creators must find the intersection between what excites them and what builds a consistent audience.

The most powerful segment emerges when discussing a creator who experienced viral success right before vacation, then returned unable to recapture their motivation. As Travis notes, "You have to disconnect your self-worth from view counts," highlighting the dangerous trap many creators fall into. The numbers game becomes a rollercoaster of emotion—when videos perform well, you feel invincible; when they struggle, worthless. This emotional cycle burns creators out faster than any algorithm change ever could.

We also explore fascinating technical questions about viewer spikes, audience demographics, and when to revive dormant channels versus starting fresh. Each question peels back another layer of the creator experience, revealing that success often requires as much psychological resilience as it does strategic thinking.

Whether you're struggling with burnout, confused by analytics, or simply trying to find your place in the creator ecosystem, this episode offers both practical wisdom and emotional validation. As Rob concludes with his word of wisdom: "Keep creating, no matter the challenges. You've got this."

Send us a text

Get the vidIQ plugin for FREE: https://vidiq.ink/boostplugin
Want a 1 on 1 coach? https://vidiq.ink/theboost1on1
Join our Discord! https://www.vidiq.com/discord

Watch the video version here: https://youtu.be/8XMqY_vXyy4

Step behind the curtain with Travis and Jen as they abandon their usual YouTube strategy talk for a refreshingly candid conversation about the human side of content creation. This community-focused episode delivers unexpected insights into what makes creators tick when the cameras aren't rolling.

Candy taste tests kick off the conversation, leading to the surprising discovery that Dollar Tree's Cow Tails dramatically outperform name-brand Gushers. From there, we dive into the creators we secretly wish we could befriend, with Travis sharing fascinating stories of meeting major YouTubers in their homes and what they're really like behind the scenes.

The conversation takes fascinating turns as we reveal our strangest YouTube rabbit holes (did you know there's a proper way to butter bread at formal events?) and confess our most irrational content pet peeves. Jenn's hatred for improperly held lavalier microphones and Travis's frustration with misleading thumbnails spark a hilarious debate about the little things that drive creators crazy.

Perhaps most valuable is our honest discussion about maintaining enthusiasm when motivation wanes. Rather than pushing through burnout, we explore how small changes and experimental formats can reignite creative passion—a refreshing counterpoint to typical creator advice.

Whether you're a longtime listener or first-time visitor, this episode offers a genuine glimpse into creator psychology and the sometimes bizarre digital worlds we inhabit. 

Send us a text

Get the vidIQ plugin for FREE: https://vidiq.ink/boostplugin
Want a 1 on 1 coach? https://vidiq.ink/theboost1on1
Join our Discord! https://www.vidiq.com/discord

Watch the video version here: https://youtu.be/Bd4M0RuAUdA

Travis and Jen break new ground with their second-ever Discord community episode featuring video questions and live creator Q&A. The episode showcases real creator challenges and provides actionable solutions for improving retention, finding the right audience, and maintaining perspective on YouTube success.

• First-ever viewer-submitted video questions with impressive production quality
• Strategies for improving retention and keeping viewers watching until the end
• Tips for reducing the steep viewer drop-off in the first 30 seconds
• Balancing cross-platform promotion without diluting content effectiveness
• Managing negative feedback when creating politically-charged content
• Reframing "small" view counts as significant achievements (50 views = 50 real people)
• Finding the right balance between content quality and quantity
• Importance of packaging content correctly to set viewer expectations
• Why YouTube tags matter less than most creators think

Join our Discord community at vidIQ.com/discord to participate in future podcast episodes and connect with fellow creators.

Send us a text

Get the vidIQ plugin for FREE: https://vidiq.ink/3yvoc7r
Join Discord: https://www.vidiq.com/discord

Want a 1 on 1 coach? https://vidiq.ink/theboost1on1
Check out the video version here: https://youtu.be/0HPucaCMwrQ

Audience engagement metrics on YouTube aren't always what they seem, and retention graphs can be misleading if viewed in isolation. We explore why "good" retention varies drastically based on content length, traffic sources, and viewer behavior across different platforms.

• TikTok has reportedly surpassed Twitch to become the second most streamed platform after YouTube
• Retention graphs look different depending on video length, with shorts typically exceeding 100% while long-form content rarely does
• High-view videos often have lower retention percentages than creators expect
• Search traffic typically has shorter view duration than browse or suggested traffic
• Breaking down retention by traffic source and subscriber status reveals more useful insights than aggregate data
• YouTube doesn't currently track "hover behavior" when viewers preview but don't click
• Platform differences significantly impact engagement behaviors (TV vs. mobile vs. desktop)
• Mr. Beast has set unrealistic retention expectations for many creators
• Viewer disclaimers and overexplaining opinions have become increasingly common in content

If you enjoyed this episode, please leave us a five-star review and join us next time when we'll be sharing more about ourselves as creators.

Send us a text

Get the vidIQ plugin for FREE: https://vidiq.ink/3yvoc7r
Join Discord: https://www.vidiq.com/discord

Want a 1 on 1 coach? https://vidiq.ink/theboost1on1
Check out the video version here: https://youtu.be/0HPucaCMwrQ

Building a loyal, interactive YouTube community is crucial for channel growth, even if you're just starting out. Community-building creates deeper connections with your audience, establishes your channel's identity, and turns casual viewers into dedicated fans.

• Distinguish between search-based content (answering specific questions) and browse-based content (designed to be discovered on homepages)
• Approach your channel with confidence - "fake it till you make it" by acting like thousands are watching
• Remember that your content isn't for everyone, but can be for anybody who shares your interests
• Create community-specific content like live streams that focus on interaction rather than discovery
• Respond thoughtfully to comments and foster conversations between viewers
• Allow inside jokes and traditions to develop organically based on audience response
• Position yourself as part of the community rather than above it - you're leading a club, not collecting followers
• Set clear boundaries for your community and let loyal viewers help maintain them

Send us a text

Get the vidIQ plugin for FREE: https://vidiq.ink/3yvoc7r
Want a 1 on 1 coach? https://vidiq.ink/theboost1on1
Check out the video version here: https://youtu.be/0HPucaCMwrQ

Join Discord: https://www.vidiq.com/discord

The age-old YouTube dilemma: should you create timeless evergreen content or chase the adrenaline rush of trending topics? Today, we're breaking down exactly how to balance these approaches for maximum channel growth.

Evergreen content delivers steady, reliable views that continue performing years after publication. These videos solve persistent problems and offer lasting value to viewers discovering them at any point. But they require significant investment in research, production quality, and thoughtful storytelling. The payoff? A foundation of content that works for you 24/7, attracting viewers while you sleep.

Trending content operates differently - delivering an exhilarating spike of views in a compressed timeframe. When you nail a trend, the immediate gratification is undeniable. "It's the shorts adrenaline," as we discuss in the episode - that overnight success feeling creators crave. The downside? After that initial burst, these videos often fade into obscurity. The key is understanding both approaches serve different purposes in your content strategy.

We also explore content buckets - the strategic categorization system every successful channel needs. Most channels thrive with three primary content types, each serving distinct purposes in your growth. Some buckets attract new viewers through discovery, while others strengthen community connections. Understanding which bucket each video belongs to helps set appropriate expectations for performance and allocate your limited time appropriately.

For creators balancing YouTube with full-time responsibilities, we offer practical advice on managing your time and expectations. The most important factor? "Make sure it's fun," we emphasize, "because if you're not in love with what you're doing, those few views are going to hurt so much worse." Finding genuine enthusiasm for your content remains the ultimate sustainability strategy.

Ready to transform your approach to content creation? Subscribe for more strategic advice and leave us a five-star review if you found this episode valuable!

Send us a text

Get the vidIQ plugin for FREE: https://vidiq.ink/3yvoc7r
Want a 1 on 1 coach? https://vidiq.ink/theboost1on1
Check out the video version here: https://youtu.be/W8mqKBo-II0

Join Discord: https://www.vidiq.com/discord

Ever wonder why you can freely use popular music in Shorts but not in long-form videos? The mystery gets solved in this eye-opening episode where Travis and Dan break down YouTube's complex music licensing deals. Rather than YouTube plotting to annoy viewers with ads, they reveal how streaming economics actually work—the platform has already been paid by advertisers, but when viewers block ads, it's creators who lose out on revenue.

This conversation takes several fascinating turns, from exploring whether turning passions into content kills the joy (spoiler: it sometimes does), to sharing a listener success story proving that patience pays off. One creator watched their video flatline for 100 days before suddenly gaining 1,800+ views when the algorithm finally discovered it. This real-world example demonstrates why deleting "failed" videos too quickly might be a mistake.

The most thought-provoking segment tackles the tough question many creators face: should you turn every hobby into content? Both hosts share personal stories of how transforming leisure activities into YouTube material sometimes drained the enjoyment completely. "Not everything you do should have a financial thing attached to it because it's going to burn you out," Dan wisely notes. This balance between content creation and personal fulfillment might be the secret to long-term creator sustainability.

Whether you're wondering about using music in your shorts, considering a second channel for your cycling adventures, or trying to understand YouTube's recommendation system, this episode delivers practical insights wrapped in the hosts' trademark conversational style. Check out our Discord community at vidIQ.com/Discord for even more creator support and join the conversation!

Send us a text

Get the vidIQ plugin for FREE: https://vidiq.ink/boostplugin
Want a 1 on 1 coach? https://vidiq.ink/theboost1on1
Join our Discord! https://www.vidiq.com/discord
Have you ever wondered why that "random" video YouTube recommended turned out to be exactly what you wanted to watch? The answer lies in a fundamental misunderstanding most creators have about how the platform actually works.

The YouTube algorithm doesn't push your videos out to viewers—viewers pull videos that interest them based on their watch history and behavior patterns. This single insight completely transforms how smart creators should approach content strategy in 2024. As we discuss in this episode, YouTube has evolved dramatically since its early days when metadata, keywords, and tags were critical ranking factors. Today, the platform operates on a sophisticated system that predicts with uncanny accuracy what content will resonate with specific viewers.

Watch history is the most powerful factor in YouTube's recommendation system. The platform builds detailed profiles of viewer interests by analyzing not just what you watch, but how long you watch it and what you do next. This explains those seemingly random but perfectly matched recommendations that appear on your homepage. We break down real examples of how this "digital word of mouth" connects viewers to content they never searched for but end up loving.

For creators looking to grow, understanding these mechanisms is crucial. Rather than obsessing over tags (which YouTube has quietly deprioritized for years), focus on creating content that naturally follows videos your potential audience already watches. We explain practical strategies for joining ongoing conversations rather than trying to start new ones, and how to transition from purely search-based content to browse-worthy videos that capture viewer interest through emotional hooks and curiosity.

Whether you're just starting out or looking to break through a growth plateau, this episode provides actionable insights into how YouTube's recommendation system actually works—and how to make it work for you. Download vidIQ for free to analyze search trends and content opportunities in your niche, then apply these principles to create videos that viewers will naturally pull into their feeds.

Send us a text

Get the vidIQ plugin for FREE: https://vidiq.ink/3yvoc7r
Want a 1 on 1 coach? https://vidiq.ink/theboost1on1
Check out the video version here: https://youtu.be/0HPucaCMwrQ

Join Discord: https://www.vidiq.com/discord

The mysterious world behind having a successful YouTube channel isn't always what it seems. As Travis and Jen reunite after their in-studio recording sessions, they dive deep into the psychological realities that come with growing as a creator.

Jen opens up about her new role producing content for the main channel, sharing a surprisingly vulnerable moment about re-recording videos multiple times because they didn't feel authentic to her voice. This sparks a fascinating conversation about creative identity and how easily creators can lose themselves trying to match what they think content "should" be rather than what feels natural.

The duo tackles a question about channel impersonators, revealing the dark side of YouTube success when scammers create fake accounts to exploit your audience. They share practical advice for protecting your community while acknowledging the frustrating reality that these bad actors are increasingly sophisticated. It's a sobering reminder that growth comes with unexpected responsibilities.

Perhaps most enlightening is their candid discussion about the metrics that actually matter. Contrary to what most new creators believe, subscriber counts have become increasingly irrelevant in the modern YouTube ecosystem. With algorithms effectively serving content regardless of subscription status, the hosts argue that view duration and engagement hold far more value than that once-coveted subscriber milestone. As Travis puts it: "Subscribing is irrelevant," a statement that might shock those still chasing those numbers.

Both hosts reflect on their personal journeys, with Jen confessing, "I cried harder at 100,000 views than a million views," highlighting how those early achievements always feel more significant than later, larger ones. It's a powerful reminder to appreciate each step of your creator journey rather than constantly chasing the next benchmark.

Join our Discord community through the link in the description to connect with fellow creators and participate in our monthly live recording sessions where you can ask questions directly!

Send us a text

Get the vidIQ plugin for FREE: https://vidiq.ink/3yvoc7r
Want a 1 on 1 coach? https://vidiq.ink/theboost1on1
Check out the video version here: https://youtu.be/0HPucaCMwrQ

Join Discord: https://www.vidiq.com/discord

We dive deep into the complexities of YouTube growth, from networking with larger creators to understanding the platform's evolution as "the new television." Travis shares his personal success stories of collaborating with million-subscriber channels by making participation easy and relevant.

• Discord community becoming an essential lifeline for creators who need to connect with like-minded individuals
• Sponsorship opportunities exist for all niches - even cooking channels can secure relevant brand deals
• How to network with larger creators by bringing clear value and making collaboration effortless
• YouTube positioning itself as "the new television" doesn't mean abandonment of shorts
• Subscriber plateaus are completely normal, even after initial growth
• Finding community is crucial for weathering the emotional journey of content creation

Join our Discord community at vidiq.com/discord where you can connect with other creators and participate in our monthly live podcast recordings.

Send us a text

Watch this episode on YouTube! https://youtu.be/s_a-5QOvlnk

Get the vidIQ plugin for FREE: https://vidiq.ink/3yvoc7r
Want a 1 on 1 coach? https://vidiq.ink/theboost1on1

Join our Discord community at vidiq.com/discord to connect with fellow creators and participate in future live recordings.

Ever wondered how to keep growing your YouTube channel when faced with seemingly impossible challenges? From seasonal content slumps to promoting topics nobody's searching for, this episode delivers actionable strategies that transform obstacles into opportunities.

When a physics tutorial creator asked how to maintain momentum during summer breaks when students aren't studying, we explored creative ways to pivot content while staying on-brand. By connecting physics concepts to fun summer activities and experimenting with short-form content, educational creators can turn the "off-season" into a period of creative growth and audience expansion.

For the indie horror film enthusiast struggling to get views on movies nobody's heard of, we revealed powerful techniques to leverage the familiar as a bridge to the unknown. By creating comparative content ("If you like this popular movie, you'll love these indie gems") and tapping into streaming platform searches, niche creators can find their dedicated audience without compromising their passion.

The most surprising segment tackles YouTube's dramatic change to view counting metrics. Creators woke up to a 30% increase in views overnight as YouTube aligned their counting method with TikTok's approach. While the numbers might look better, we discuss what this actually means for monetization, brand deals, and performance measurement.

Throughout the episode, we challenge the self-doubt that plagues creators thinking "who cares about my content?" by demonstrating how specificity is actually your superpower. The narrower your focus, the more opportunities you'll find for collaborations, special access, and building a fiercely loyal community that mainstream creators can't match.

Whether you're battling seasonal fluctuations, promoting niche topics, or trying to make sense of YouTube's latest metrics changes, this episode provides the mindset shift and tactical approaches to turn YouTube's mayhem and chaos into your competitive advantage.

Send us a text

Get the vidIQ plugin for FREE: https://vidiq.ink/3yvoc7r
Want a 1 on 1 coach? https://vidiq.ink/theboost1on1
Check out the video version here: https://youtu.be/0HPucaCMwrQ

Join our Discord community at vidiq.com/discord to connect with fellow creators and participate in future live recordings.

Travis and Jenn broadcast a special live episode from the vidIQ Discord community, fielding questions from members and delivering candid advice about transitioning to more conversational, authentic YouTube content.

• Creators often lack confidence in their unscripted abilities, believing they're not interesting enough without heavy editing
• Bullet points can provide structure while allowing room for natural, engaging conversation
• Recording yourself unscripted and watching it back often reveals you're more engaging than you realize
• Pattern interrupts like changing camera angles or locations can maintain viewer interest without requiring complex edits
• Cold outreach for brand deals should focus on relationship-building rather than immediate conversion
• When a video performs well, double down on similar content while momentum exists rather than overthinking
• AI tools are evolving rapidly in content creation, requiring creators to adapt and find ways to use these tools effectively
• For interview-based channels, creating compilation videos around specific themes can provide more value than individual interviews

Join our Discord community at vidiq.com/discord to connect with fellow creators and participate in future live recordings.

Send us a text

Get the vidIQ plugin for FREE: https://vidiq.ink/3yvoc7r
Want a 1 on 1 coach? https://vidiq.ink/theboost1on1
Check out the video version here: https://youtu.be/0HPucaCMwrQ

Ever wondered if running Google Ads will actually help your small YouTube channel grow? In this eye-opening episode of Tube Talk, Travis and Jenn deliver the hard truth: paid promotion often brings the wrong audience and can hurt more than help. "Please stop running your ads," Jenn asserts, explaining why organic growth consistently outperforms paid traffic for sustainable channel success.

The conversation takes a fascinating turn when Jenn reveals her pre-publishing ritual - she needs to "feel right" about releasing a video, sometimes closing her laptop multiple times until the universe aligns. This sparked a deeper discussion about the psychology behind content creation and how many creators likely have their own unique rituals. As Travis puts it, "Publishing a video is a sport," and like athletes, creators develop routines that help them perform.

One of the most powerful moments comes when Travis challenges our perception of success on YouTube. While many creators dismiss "low" view counts, he reminds us that having 50 people watch your video is equivalent to filling a room with interested listeners - something that would be considered remarkable in any other context. "We need to normalize the fact that almost any amount of views is really impressive," he explains, encouraging creators to celebrate every milestone along their journey.

The hosts also tackle niche expansion strategies for gaming channels, recommending a gradual approach called "wedging" - slowly introducing new game content while maintaining your core focus. This method helps bring your existing audience along rather than shocking them with an abrupt change.

Want to join the conversation? Check out our Discord community where Travis and Jenn will be recording future episodes with creators just like you. Download vidIQ for free at vidIQ.com and start optimizing your YouTube strategy today!

Send us a text

We explore the revolutionary shift happening in YouTube content creation with special guest Benji Travis, filmed in-person for the first time ever in Benji's studio. Today's conversation unveils how "dead" vlogs are now dominating on the platform through an unexpected return to authenticity.

• The surprising power of unedited, 30+ minute videos gaining millions of views
• Why YouTube's dominance as a TV platform is creating massive opportunities for creators
• How the algorithm is now finding perfect audiences for small creators without promotion
• The "Three T's" framework for successful modern vlogging: Theme, Topic/Takeaway, and Telling stories
• Why highly-produced content is becoming less effective as viewers seek more authentic experiences
• Creating content specifically for the "couch viewer" instead of mobile optimization
• How this shift represents a space with high demand but low competition
• The revelation that YouTube's advanced AI is making success more accessible to new creators

Check out VloggingAcademy.com/checklist for Benji's complete guide to creating successful vlogs using his three T's framework.

Send us a text

Get the vidIQ plugin for FREE: https://vidiq.ink/3yvoc7r
Want a 1 on 1 coach? https://vidiq.ink/theboost1on1
Check out the video version here: https://youtu.be/0HPucaCMwrQ

Check out Trisha!  https://www.trishahershberger.com/

Trisha Hershberger, a 12-year veteran in the content creation world, takes us behind the curtain of what it truly means to build a sustainable career around your passions. Moving from theater training to digital storytelling, Trisha has carved out a unique space for herself discussing technology, video games, tabletop gaming, and broader fandom culture across multiple platforms.

What separates her journey from many others is her steadfast commitment to content diversity despite algorithm pressures to niche down. "If you're going to have longevity as a creator, you can't just do one thing all the time," Trisha explains. "You'll get sick of it, run out of content ideas, and be creatively less fulfilled." This philosophy has allowed her to weather platform changes while building meaningful connections with her audience.

The conversation delves into the rarely discussed challenges of content creation – from the staggering $30,000 annual health insurance costs for her family to the complex negotiations behind brand partnerships. Trisha offers candid insights into what working with brands actually entails, debunking the myth that creators "just get paid for posting pictures." Her careful approach to partnerships – first assessing whether she genuinely likes the product, then evaluating if the brand representatives seem reasonable to work with – reveals the thoughtful business acumen behind successful creator careers.

As a woman in traditionally male-dominated niches, Trisha shares how she's navigated both the advantages of standing out and the challenges of constantly having to prove her knowledge. The shift from community-based social platforms to algorithmic content delivery has intensified these challenges, creating situations where every new video potentially faces the same scrutiny from unfamiliar audiences.

Perhaps most powerfully, Trisha reveals how she's balanced her creative career with motherhood, candidly discussing how her husband transitioned to being a stay-at-home parent during the pandemic, enabling her demanding schedule of production days, streams, and events. This glimpse into the careful orchestration required to make creator careers sustainable alongside family responsibilities offers invaluable perspective for anyone considering this path.

Ready to dive deeper into content creation? Subscribe to Tube Talk for more honest conversations about building your audience in an ever-changing digital landscape.

Send us a text

Get the vidIQ plugin for FREE: https://vidiq.ink/boostplugin
Want a 1 on 1 coach? https://vidiq.ink/theboost1on1
Check out the video version here: https://youtu.be/0HPucaCMwrQ

In this episode of Tube Talk, Travis and Jenn dive into various aspects of video creation, including the effectiveness of hashtags, finding your niche, and the importance of audience engagement. They discuss the challenges of replicating successful videos, the role of analytics, and the impact of YouTube Premium. The conversation also touches on the significance of community support for creators, the nuances of combining different niches, and the best practices for thumbnail testing. The hosts emphasize the need for consistency in content creation while encouraging creators to focus on making quality videos. They conclude with insights on when to consider starting a second channel and the value of feedback in the creative process.

Send us a text

Get the vidIQ plugin for FREE: https://vidiq.ink/boostplugin
Want a 1 on 1 coach? https://vidiq.ink/theboost1on1
Check out the video version here: https://youtu.be/0HPucaCMwrQ

In this episode of Tube Talk, Travis and Dan tackle a variety of listener questions, focusing on monetization strategies, audience engagement, and the challenges of going full-time on YouTube. They discuss the intricacies of YouTube metrics, the importance of niche consistency, and how to navigate content creation with kids. The conversation also touches on the impact of viral videos on channel analytics and the significance of maintaining audience trust through transparency and thoughtful sponsorships.

Takeaways

Monetization for music channels can be challenging due to copyright issues.
YouTube metrics like CTR and AVD are important but not the only indicators of success.
Finding a niche and being consistent is crucial for audience engagement.
Engaging with your audience and understanding their expectations can lead to better content.
Transparency with your audience about your main channel can have pros and cons.
Sponsorships should align with your content and audience to maintain trust.
Viral videos can skew analytics and affect future content performance.
Improving voice and presentation skills can enhance viewer engagement.
Managing your finances and understanding taxes is essential for full-time creators.
Creating family-friendly content requires careful consideration of COPPA regulations.

Send us a text

Get the vidIQ plugin for FREE: https://vidiq.ink/boostplugin
Want a 1 on 1 coach? https://vidiq.ink/theboost1on1
Check out the video version here: https://youtu.be/0HPucaCMwrQ

Check out Smosh here: https://www.youtube.com/@smosh

In this episode of Tube Talk, hosts Travis and Jenn welcome Noah Grossman, a prominent figure from Smosh, to discuss his creative journey, the challenges of content creation, and the importance of community support. The conversation begins with a light-hearted debate about candy corn, leading into Noah's experiences in the YouTube space, including his creative process, memorable ideas, and the impact of public recognition. They also touch on personal experiences like Lasik surgery and the struggles of imposter syndrome, emphasizing the need for confidence and resilience in the creative field.

Send us a text

Get Sponsor Magnet now!  https://www.sponsormagnet.com/

Get the vidIQ plugin for FREE: https://vidiq.ink/boostplugin
Want a 1 on 1 coach? https://vidiq.ink/theboost1on1
Check out the video version here: https://youtu.be/0HPucaCMwrQ

In this episode of Tube Talk, Travis and Justin Moore discuss the journey of becoming a successful YouTube creator and the importance of monetizing through sponsorships rather than relying solely on AdSense. Justin shares his personal experiences, insights on how to approach brands, and strategies for small creators to find opportunities. The conversation also covers the significance of understanding brand goals, crafting effective pitches, and the evolving landscape of content creation, including the shift towards short-form content. Justin's new book, 'Sponsor Magnet,' is highlighted as a valuable resource for creators looking to enhance their sponsorship strategies.

Send us a text

If you have Boost or 1 on 1, check out our Discord here: http://bit.ly/43iwBqe
Get the vidIQ plugin for FREE: https://vidiq.ink/boostplugin
Want a 1 on 1 coach? https://vidiq.ink/theboost1on1
Check out the video version here: https://youtu.be/0HPucaCMwrQ

In this episode, Travis and Jenn discuss various aspects of content creation on YouTube, including the balance between streaming and producing high-quality videos, the impact of long-form versus short-form content, and the importance of understanding YouTube analytics. They also delve into the value of chapters in videos, the significance of scheduling content, and the reality of applying YouTube advice effectively. The conversation emphasizes the challenges creators face and the need for persistence and experimentation in their journey.

Takeaways

The growth of YouTube on television is significant.
Longer form content can benefit from higher average view durations.
Balancing streaming and high-quality video production is crucial.
Podcasts are gaining traction on YouTube as a discovery engine.
Understanding YouTube analytics is key to improving content performance.
Content scheduling can enhance viewer engagement.
Experimenting with thumbnails and titles is essential for growth.
Chapters in videos can help guide viewer experience.
YouTube advice is valuable but must be applied correctly.
Persistence and experimentation are vital for success on YouTube.